Smarter choices, fewer returns
Virtual Try-On
Eliminating Fit Uncertainty via Computer Vision
- Industry
- Fashion / E-commerce
- Tech stack
- PyTorch / Deep Neural Networks
The challenges
Buying clothing online often comes with uncertainty:
- Customers struggle to imagine how garments will fit or look on their body type, leading to abandoned carts or overly cautious buying behavior.
- Returns due to poor fit or unmet expectations were creating operational costs and eroding customer confidence.
- The brand needed a way to bring more clarity and confidence to the online shopping experience, without requiring customers to download apps or take complex steps.
Solutions provided
We developed a browser-based Virtual Try-On (VTO) tool that uses AI to realistically overlay clothing items onto a customer’s uploaded photo or live camera feed.
Consumers are constantly seeking innovative shopping experiences. For business leaders, success lies in mastering the next generation of market technologies like Computer Vision and Operational AI. Discover Zega’s AI-Powered Virtual Try-On: the definitive solution to showcase the perfect fit, anywhere. Boost your buyers’ confidence and solve the return rate problem through high-velocity engineering.
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Reducing returns in Online Fashion
From fitting rooms to browsers
The reality of online fitting: A growing fashion retailer wanted to bring the in-store fitting room experience to their online customers. As more shoppers moved to digital channels, the brand saw an opportunity to reduce hesitation around purchases by helping users visualize how clothes would look on them before buying. Their goal was to increase conversion rates, reduce returns, and make online shopping more interactive and personal.
The return rate: Solving the operational cost of online fit uncertainty
Customers struggle to imagine how garments fit their body type, leading to:
- Abandoned carts: Shoppers quit when they aren't sure about the look.
- Fit discrepancies: Returns driven by mismatched fit expectations create significant logistical overhead and erode overall profit margins.
- The need for clarity: The brand required a way to build trust without forcing customers to download apps or follow complex steps.
Photorealistic Virtual Try-On
High-fidelity visualization engine
Our engine renders any catalog item onto user photos with total anatomical accuracy. By preserving exact body geometry, skin tone, and posture, it delivers a realistic fit across all body types and lighting conditions. This precision eliminates the need for staged studio shots, providing a universal solution for real-world retail imagery.
Dynamic perspective mapping
The engine generates multi-angle views from a single image, simulating natural movements like sitting or walking to demonstrate precise fabric drape. Integrated keypoint controls allow for granular adjustments, ensuring a detailed and accurate fit verification from every perspective.
See it in action
Automated AI try-on technology converts static garment images into model-wearing visuals through 3D fitting simulations. This system replaces traditional photography by mapping tops, dresses, and jackets onto virtual models with precise spatial alignment. The resulting digital assets integrate directly into e-commerce apparel platforms, providing an accurate virtual fitting room environment for total product visualization.
Request a technical demoSmarter choices, fewer returns
Let your customers shop with confidence
Give your customers the freedom to explore your entire collection on any device, at their own pace. Our clothing engine shows your garments from every angle, helping shoppers see exactly how a piece fits their real body shape.
Browse from anywhere
Your customers can test outfits on their own terms, across mobile or desktop.
360-degree visualization
We display every item from every perspective, so there’s no guesswork involved.
Total fit clarity
Shoppers see how materials sits on their actual body shape, helping them choose the right size the first time.
Built for your business: Fully customizable architecture
The virtual try-on engine is just one example of what we can build. Our technology is a flexible foundation designed to be tailored to your specific operational needs and brand requirements. Every interface and visual output is customized to match your design standards, while our engine plugs directly into your existing e-commerce stack via seamless API integration. Whether you manage 100 items or 100,000, this architecture is engineered to grow with your inventory and can be deployed anywhere your customers are, from web browsers and mobile apps to interactive in-store kiosks.
Discover our solutionsThe new standard for E-commerce
Real proportions, real results, real sales
Our software engine is designed to eliminate the gaps in the digital shopping journey. We provide a high-velocity solution that integrates directly into your existing platform to drive measurable business outcomes:
Works directly in browsers:
Customers use the tool instantly on your product pages without downloading any apps.
Real body accuracy:
The engine keeps the user's exact shape and skin tone to show a truthful fit.
Always available
Let customers explore and try on your products anytime, anywhere.
Proven results:
Lower your return rates by 60% and increase sales conversion by 35%.
