Our solution leveraged a combination of .NET, Python, React, SQL Server, and AWS to create a robust, industry-wide platform:
Core Platform Development
.NET for Backend Services: We used .NET to develop the core functionalities of the platform, ensuring robust performance and scalability to handle multiple agencies and large volumes of data.
Python for Integration: Python scripts facilitated seamless integrations with external systems, including Facebook Ads, Google Ads, and other providers, enabling agencies to launch and manage campaigns across various platforms.
React for User Experience: React was chosen for the frontend to provide a responsive and intuitive interface, allowing users to easily navigate through complex features such as questionnaire design, demographic targeting, and campaign configuration.
Comprehensive Feature Set
Demographic Selection Tool: Agencies can pinpoint specific demographics to target, based on detailed insights from questionnaire responses and social media behaviors.
Budget and Campaign Setup: The platform provides tools for setting budgets and configuring detailed parameters for each campaign, ensuring optimal allocation of resources.
Advanced Analytics and Reporting: The platform includes advanced analytics modules that gather real-time data, offering insights into campaign effectiveness and ROI.
Incentivization Features: Features to manage cash rewards for respondents to increase engagement and improve data quality.
Scalable & Secure Infrastructure
SQL Server for Data Management: Used to manage vast amounts of data efficiently, ensuring quick access and high reliability.
AWS for Hosting: Leveraging AWS for cloud hosting provided the necessary scalability and security, accommodating the growing number of agencies and campaigns managed through the platform.