Customer success story
The Out of Home (OOH) advertising industry, encompassing diverse media from outdoor billboards to digital displays in public spaces, required a comprehensive solution to manage the growing complexity of ad placements and sales. To address this need, we developed an ad space platform, a robust tool designed to bridge the gap between advertisers and owners of media spaces, facilitating efficient management of advertising spaces both outdoor and indoor.
Both advertisers and media space owners faced distinct challenges in the OOH advertising sector:
Limited Access: Advertisers had limited direct access to media space owners, making it difficult to effectively manage and scale advertising campaigns.
Campaign Management: There was a need for a more streamlined, efficient way to launch and manage campaigns with real-time adjustments and tracking.
Data and Analytics: Advertisers lacked precise analytics to measure the impact and effectiveness of their campaigns across diverse media formats.
Market Reach: Owners had limited exposure to potential advertisers, restricting their ability to maximize revenue from their spaces.
Operational Efficiency: The management of financials, client interactions, and space utilization was often fragmented and inefficient.
Utilizing .NET, Angular, SQL Server, and AWS, we built a versatile platform that caters to both sides of the OOH advertising market:
.NET for Robust Backend: We used .NET to handle complex backend logic and ensure smooth data management and transaction handling.
Angular for Dynamic Frontend: Angular was employed to create a user-friendly, responsive frontend that allows advertisers and space owners to interact with the platform seamlessly.
SQL Server for Data Management: All user data, campaign details, and transaction records are managed securely and efficiently, enabling quick retrieval and real-time
analytics.
AWS for Scalability and Security: Hosting on AWS ensured that the platform could scale based on demand, manage large data loads, and maintain high security and availability.
Comprehensive Access and Management for Advertisers: Advertisers can access a network-wide pool of media spaces, implement and manage campaigns quickly, and receive detailed statistics and notifications.
Streamlined Integration and Financial Management for Space Owners: Media space owners benefit from easy integration into the network, access to a broad range of advertisers, and tools for financial management and profit sharing.
The ad space platform revolutionizes how advertising is managed in the OOH industry by providing a centralized, efficient, and transparent system for both advertisers and space owners. For advertisers, it simplifies campaign management and enhances access to diverse media spaces, while space owners gain increased exposure and operational efficiency.
This transformative solution highlights our commitment to driving innovation and efficiency in the advertising industry, leveraging advanced technologies to meet the evolving needs of the market.
